Social Media Manager Job Vacancy in Dubai, UAE
Position title
Social Media Manager

The Manager - Social Content & Campaign will be responsible for driving brand identity and activations across all Majid Al Futtaim’s Carrefour social channels. This person will:

  • Establish the rules and processes for creativity among the markets
  • Use social media to communicate in a standard way.
  • Assist in the development and execution of a corporate social strategy and social executive plan.
  • Responsable for all local and regional activations via social media & online, in connection with commercial activity, CSR, and brand equity
  • Supervises the Social Media Campaign Manager
  • Supervises the Social Media Content Manager

Content Creation

  • Together with the brand team, establishes the guidelines for social content creation for Majid Al Futtaim’s Carrefour business.
  • Collaborates with the wider content team to create templates and standardised content pieces that can be distributed to a wider audience.
  • Establishes best practices in content creation, based on team findings.
  • As the social content leader for corporate social accounts, working closely with Director of Communications to ensure that they are implemented and maintained success.
  • The production of 60% is owned by the company and shared via its own social channels.
  • To understand the key commercial, brand, and CSR timings as well as business goals and objectives, we work with a wide MarComms, operational and country-based executive team.
  • Assists in the development of a consumer-facing visual communication suite that is suitable for multiple markets.


Guidelines & Review

  • Design the content review & approval processes between Corporate & Market team, including identifying the tools & setting SLAs
  • This process is for corporate executive account management and monitoring. It involves escalating cases along the correct path, and highlighting problems to management.
  • With Content Manager, develops the content strategy between all communication channels. This includes executive channels, content differentiation, tone-of-voice guidelines and strategies.



  • Manages and develops a range of reporting tools to help identify trends and opportunities in creative assets.
  • Produces content reports that push deep-dive data towards senior management. This reveals what content resonates with consumers (both B2C and B2B/Executive).
  • Owner of the 'Content calendars' for retail businesses and executives, as well as distribution channels


Campaign Management

  • To understand the key business timings and objectives, and to help lead key social media campaigns, we work with a wide MarComms, operational and country team.
  • Overseeing large-scale campaign assets delivery, including collaboration with agencies and production houses.
  • Assuring the Campaign Assets are produced to address the key requirements and needs of the campaign. Also, ensuring measurement and distribution of the results post-campaign
  • Develops and structures the framework for customer-facing social assets production. This aligns with larger marketing teams and operation/executive teams.
  • Effectively ensures that market nuance is captured during campaign production. This sets the stage for campaign development at a central point to ensure that all markets can include communications.


Strategic Planning

  • The guidelines for content development and tonality include design, KVs, and directives for all forms of social content production.
  • Establishes brand voice and identity on social media channels. Also leads development of the same for all markets.
  • To achieve strategic objectives in country and organisational leadership, define the target audiences and relevant KPIs.
  • Develops go to-markets strategies for social media platforms.


Creativity & Community

  • Establishes the reporting suite for measuring the performance of centrally produced content. Works with other team members to drive continuous performance improvement of the content to meet audience needs.
  • Establishes the approval process. Responsible for appraising local content and ensuring consistency in content production.
  • Assists in the development of guidelines and operating manuals for all markets.


Human Capital Responsibilities

  • Supervises the Social Media Campaigns and Content Managers. This includes the scope, performance, and outcomes of the responsible managers.
  • Assist in the execution of the performance management process, including setting objectives, monitoring performance and providing constructive feedback to senior management.
  • Mentorship is provided to help develop a talent pipeline for key positions.
  • To facilitate training, provide inputs and coordinate with the HC department
  • Implement the job-training program for the team
  • Contribute to the development of an annual manpower plan
  • Ensure that MAF Retail's corporate policies are implemented and any relevant procedures followed


Definition of success

  • Follow the brand guidelines and standards for design and content
  • All-round improvement in CTRs
  • Improved engagement metrics
  • SLAs and timelines development, and their adherence
  • Distribution and agreement with multiple stakeholders regarding content calendars

Minimum Qualifications/education

  • Bachelor's degree in Marketing, Digital Marketing

Minimum experience

  • Experience in a similar role for 9+ years is preferred. Retail experience with a track record of success is a plus
  • Social Agency experience as a leader for creativity


  • Creative and strategic thinking is essential
  • Communication skills that are both verbal and written are essential
  • Attention to detail is important, especially when it comes to visual assets.
  • Understanding social media content and creativity. Also, understanding how it applies to different platforms.
  • Excellent organization and presentation skills. Ability to build relationships with multiple stakeholders
  • Expert in negotiation and understanding nuance. Easily influence people at all levels including the C-Suite.
  • Fluency in Arabic & English
Date posted
October 2, 2022
Valid through
January 1, 2023
Employment Type
Job Location
Dubai, Dubai, Dubai, 00000, UAE
Base Salary
AED5000-AED10000 Per month
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