- Perform tests. Analyze data and results. Identify trends and insights to maximize ROI in paid searches campaigns
- Analyze and track website analytics, PPC campaigns and initiatives
- Budgets should be managed carefully for campaigns.
- Search engine marketing requires optimization of copy and landing pages
- Continue to perform keyword expansion.
- Search engine optimization tips can be researched and implemented
- Analyze and research competitor advertising links
- Construct and implement a link-building strategy
- Work with the development team to ensure that newly developed code is compliant with SEO best practices.
- Collaborating with marketing and editorial teams can help you drive SEO in content creation and programming
- Look for ways to improve SEO for your target keywords.
- Proven SEO experience
- Experienced in managing PPC campaigns for Yahoo and Google.
- Solid understanding of performance marketing. conversion.
- Extensive experience with website analytics tools (e.g. Google Analytics. NetInsight. WebTrends).
- Use Click Equations and Search Ignite to understand and read bid management tools.
- Multivariate and A/B experiments
- Understanding search engine algorithms and ranking factors
- Keep abreast of the latest trends and best practices for SEO and SEM.
- BS/MS degree in quantitative. test-driven field
August 28, 2022
November 28, 2022
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