Marketing Strategy

• Do market research to determine customer needs and trends.
• Develop a growth strategy that is focused on customer satisfaction and financial gains.
• Promos and strategies can be implemented to increase store sales.
• Participate in the creation of category studies that identify sales development strategies to increase sales and profits
• Supervise the development and implementation of new concepts for pilot stores, as well as the achievement of advertising profitability.

Assortment Management

• Find innovative ideas for product selection in stores
• Assure the implementation of the optimization of space availability
• Analyze the performance of assortments, and suggest changes to category managers
• Prepare reports and monitor the performance of the planogram.
• Initiate category management projects using customer insights data
• After the completion of projects, measure and control profitability
• Ensure that commercial concepts are implemented
• Collaborate with MAF Retail's departments to create bespoke campaigns that will attract customers and maximize financial benefits for the company.

Management of Stakeholders

• Support the stores in question
• Create trainings for the relevant staff about new product ranges. Coordinate with the learning and developmental team to implement the training material
• To create bespoke campaigns, communicate with the marketing department

Human Capital Responsibilities

• Implement the performance management process
• Mentorship is provided to help develop a talent pipeline for key positions.
• Identify training needs, coordinate with the HC department to facilitate training
• Supervise the implementation and development of on-the-job-training
• Assure that the company has the right staff available to assist it in fulfilling its plans and responsibilities.
• Participate in the development of MAF Retail's corporate policies, procedures and guidelines. Monitor their implementation

Concepts rollout

• Keep abreast of new concepts and help countries to implement best practices.

• All countries must adhere to the same standards

Optimize your store space:

• Assisting Corporate Finance and Data Analytic Team in allocating the appropriate space according to department and section.

• Support new stores by providing analysis and guidance regarding space repartition