• Assist in the execution of marketing campaigns from beginning to end, to achieve key program KPIs
• Loyalty program support for brand building and value creation
• Keep a communications calendar and communicate with customers
• Make sure to review content and follow brand guidelines
• Assist the Loyalty Team in launching and rolling out Alshaya's loyalty program as usual marketing
• As one of the most important programs in the region, build and leverage the Loyalty program

Key Performance Areas

• Assistance in branding, social media, content and communications.
• Data analysis can help you identify value-driven initiatives
• Create targeted marketing materials for each customer segment
• Engaging content can help you create a strong value proposition for identified segments.
• Ensure compliance with the Loyalty Program brand guidelines throughout the business (best practices for communication frequency, content and channels, data, and workflow processes).
• Integrate marketing strategies to build and grow your brand. This will lead to greater awareness, engagement, and revenue.
• Maximize customer lifetime value by monitoring and optimizing strategies
• The Marketing Team works closely with you to create the Loyalty Marketing Plan.
• Deliver relevant, impactful omnichannel communications that drive engagement and increase linkage (aligned with the Loyalty Marketing Plan Strategy).
• Keep up-to-date on the latest market trends, innovations, CRM and customer loyalty best practices.
• All marketing activities are measured and reported on.
• Collaborate closely with Brand Health Tracking Teams to monitor the brand's health and performance.
• Implements digital strategies for increasing app downloads, app usage, and CRM engagement.
• Provides insights and recommendations to optimize the performance of marketing departments and marketing programs/campaigns. Assists the department in achieving its goals.